Cadence Appleton
The fast food chain restaurant has made some big decisions over the years to try and make their new menu much healthier and simpler for the customer.
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As a result some of the restaurant’s burger items have been removed from the main menu in order to speed up their kitchens and downsize the lengthy menu options. A total of seven burger items have been for removed from the menu including the Angus burgers.
I personally think they should’ve kept the Big N’ Tasty on the menu. I truly think that was a mistake to remove, but aside from that, one Marketing professor stated in an interview with Yahoo,
“If you have a good burger, a really, really good burger, you don’t need a million,” she said. “They should go for quality and not quantity.”
Easterbrook said during an earnings call last week,
“There will be further moves on menu simplification coming up now, because we have a number of tests in place,” Easterbrook will unveil his turnaround plan for the struggling chain next week.
