Now I am a man with a healthy belly, so when the newswires released news that Hershey’s had finally unveiled its new logo I became rightfully excited. Who would not want to run to Wal-mart and grab a few cases of commemorative chocolates to eat?
Fortunately before taking off to the store, I perused the internet to see what others were saying about one of the best chocolate bars money can buy.
Seeing the before and after of the logo, I had no complaints whatsoever. I thought it looked delicious and will use any excuse to go buy some delicious Hershey’s chocolate. It is what one of our office assistants had to say that shocked me.
“That looks like an emoji poop!” I thought he was talking about a Harry Potter spell or something, but it turns out that ’emoticons’ are outdated and there is now something that is called an emoji. I will investigate that concept further and likely write a report on how emoji’s are dangerous to our society, but when he showed me the logo next to the standard ’emoji’ for poo, I saw what he meant. Nevermind the question, why is there an emoji for such things?
And the social media response has been fierce if not predictable on this one:
On second thought, the new Hershey Kiss logo *does* kinda look like a steaming pile of.. pic.twitter.com/wI78Bz10rP
— The Logo Factory (@TheLogoFactory) August 28, 2014
Well, whatever the youngsters are complaining about, emoji or no, this old American loves some Hershey’s and I’m eating a bar of it right now as I write this interest piece.